Bungalo App
All-in-one home buying experience. Bungalo makes the complicated process of buying a home not so complicated anymore.
The Product
Bungalo is a direct to consumer real estate brand. Bungalo homes are fully renovated, updated with modern finishes and backed by a 1 year warranty. The traditional experience of buying a home is confusing and stressful at every turn. But it doesn’t have to be that way. Bungalo's technology for buying their homes aims to make every step of the home buying experience as smooth and straightforward as it should be.
Problem
Prior to the mobile app buyers and agents had to call in and a customer service or sales team member manually generated that door access code for them. Our primary goal for the app was to improve sales efficiency and customer experience by providing users self-serve home tour access via the mobile app. This significantly freed up the sales team to focus on supporting buyers in a later stage of the buying journey.
Amherst risk in launching Bungalo Homes was significant: not only were they paying for the creation of a sizeable e-commerce web application, they were also investing in the inventory for that application. Bungalo Homes would shoulder the risk of acquiring, refurbishing and brokering the homes to be sold on the platform. The success of the digital home-buying idea depended on perfect execution of the app. If their product development partner failed to come through on technology, Bungalo Homes would have to suffer the loss and start over.
Objective
Design an experience that:
Builds trust in a fully digital purchase process
Provides end-to-end clarity on steps, costs, and timelines
Enables smooth transitions between discovery, decision-making, and offer submission
Minimizes cognitive load for first-time buyers
My Role
Lead UX Designer
Collaborated closely with Product, Engineering, Marketing, Legal, and Customer Experience. Responsible for end-to-end experience strategy, wireframes, prototyping, and user testing.
Using the Bungalo Homes digital platform buyers can:
- Search for homes
- View all home documentation
- Make completely online offers on homes
- Experience no-haggle pricing
- Close home offers online
🏡 Redesigned Home Detail Pages
Included up-front pricing transparency, repair summaries, and key decision actions.🧭 Step-by-Step Buyer Timeline
Helped users anticipate and understand next actions without needing an agent.💬 Live Chat & In-Flow Support
Contextual prompts during high-friction steps (offer submission, document review).📅 Integrated Tour Scheduler
Simplified process to book virtual or in-person self-tours with calendar integration.📅 Mortgage Estimator
Calculate monthly home loan payments, using various loan terms, interest rates, and loan amounts📂 Offer Flow with Guidance
Guided offer builder with editable contingencies, FAQ overlays, and financing tips.
Final Design Highlights
Project Details
Project Timeline: April 2020 – July 2020
Duration: 21 weeks
Where: Amherst
Role: Lead Product Designer
Team: 1 Product Manager, 1 Product Designer, 2 Frontend Devs, 1 Backend Dev, 1 iOS Dev, 1 Android Dev, 1 QA
Positioned to sell 300 homes
In just 21 weeks, Amherst team succeeded at developing an integrated product that offers buyers a fully digital home buying experience while automating back-end functionality on the business side.
In mid-July, 2020, we delivered a first-in-class product. Not only does the Bungalo Homes digital platform flawlessly handle the home-buyer customer journey, it equips our client with an equally automated, easy-to-use back-end system:
End-to-end customer portal
Immersive marketing and e-commerce site
Fully digital back-end operations
Integration with sales team CRM
Refined set of digital brand guideline
